Use case
Corporate and brand video: reuse what you shot.
Last quarter’s shoot has the shot you need today. Find it without a call to whoever edited it.
In short: Corporate video teams can index their shoot folders in Sift, then find reusable shots by description, executives by name, and quotes by their words, and send selects to stakeholders as a link that plays on any phone.
No editor needed. Sift works on its own as a desktop app on Mac and Windows: search, preview, build Selects and share footage by link without opening an editor. The editor panels are optional.
The problem.
In-house teams and agencies shoot the same offices, products and executives again and again. The footage exists; it’s on a drive nobody remembers, or in a project that’s been archived.
When you don’t need it.
A team with a managed asset system, shared storage and rights tracking already has what Sift lacks. Sift fits editors and small teams whose footage lives on drives and projects.
A workflow that fits.
- Add shoot folders
Point Sift at the drives or folders used for brand shoots.
- Name the people
Executives, spokespeople and recurring talent.
- Search before you reshoot
“Warehouse, forklift, wide shot” or “CEO at podium”.
- Share for sign-off
Share a Selects group as a link only the people you invite can open.
What helps most.
Find existing B-roll and interview bites quickly.
Find a specific person across all shoots.
A link, no app or account for the viewer.
Footage isn’t uploaded to be searched, which helps when it’s unreleased.
Questions
Is it a digital asset manager?
No. It has no user roles, approvals or rights management. It is a fast search over footage on your drives.
Can several people use one library?
A license covers one computer at a time. Teams that need shared libraries should look at asset managers; see the comparison pages.
What does it cost?
$99 a year per computer. Free for 3 days or 25 searches. No card.
Updated 2026-10-22
Keep reading.
Try it on your own footage.
Free for 3 days or 25 searches. No card. Then $99 a year for one computer, Mac or Windows. Everything in Sift, including the optional editor panels and one free link to share footage.